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2 Articles

CRAFT

June 9, 2025

1 Min Read

Why a Craft Business Should Down-Sell and How to Do It Successfully

CRAFT

May 17, 2025

1 Min Read

Why a Craft Business Should Down-Sell and How to Do It Successfully

You’ve likely experienced up-selling at the McDonald’s drive-through when an employee asks: “Would you like to supersize your meal?” Up-selling is offering a bigger or better option to a shopper…

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Laila Kimberly

Founder & Editor

Laila Kimberly is a blogger who writes about lifestyle, fashion, beauty, and DIY projects. She was born and raised in London, England, but often travels to different countries for her work and pleasure. She has a degree in graphic design from the University of the Arts London and runs her own website, HowCanThis.com, where she sells her handmade products and tutorials. She started her blog, Laila’s Life, in 2019 as a way to document her journey and inspire others to live creatively. She also posts videos on her YouTube channel, where she has over 1 million subscribers. She is known for her quirky and fun style, her honest and helpful tips, and her passion for sustainability and social causes. She is single and lives with her cat, Luna. Laila Kimberly is one of the most successful and influential bloggers in the UK and worldwide

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Why a Craft Business Should Down-Sell and How to Do It Successfully

Why a Craft Business Should Down-Sell and How to Do It Successfully

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